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Global Newsletter
Issue: 2026 • Jan
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Business Update & Key Notices
Dear Partners and Friends,
Thank you for your continued trust and collaboration. Below are this month’s key updates on performance, organization, pricing policy, and upcoming events.
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1) 2025 Overseas Business Update
In 2025, our overseas business delivered solid growth, driven by strong execution and close collaboration across our teams and partners worldwide.
This achievement marks another step forward in expanding CDN Lighting’s global footprint.
To support long-term overseas development, CDN Lighting maintains localized operations across key international markets.
Currently, we operate four overseas subsidiaries in Indonesia, Vietnam, the United Arab Emirates, and Saudi Arabia,
along with a regional office in Singapore.
This international presence enables closer collaboration with partners and more responsive local support.
A note of appreciation
We sincerely thank everyone for your dedication and hard work throughout the year.
Every project supported and every shipment delivered contributed to this progress — we truly appreciate your commitment.
Key focus in 2025
• Strengthened distributor network and partner support
• Expanded project-based sales and technical service capability
• Enhanced global brand presence through strategic marketing and partner engagement
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2) Overseas Sales Organization Update
To drive overseas business growth with stronger specialization and refined management,
overseas sales coverage has been reorganized into
Overseas Sales Region I and Overseas Sales Region II.
Core Responsibilities
Market development, channel management, sales target management, promotion & training
(including overseas exhibitions), quotation support, order processing, follow-up,
and logistics coordination.
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Overseas Sales Region I
Will (翁荣伟)
Coverage: Middle East, Africa, South Asia, Central Asia, Europe, Australia
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Overseas Sales Region II
Lawson (卢东平)
Coverage: Southeast Asia, East Asia, Northern Eurasia, Mayalit brand overseas business
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This adjustment enhances distributor collaboration, project support, and local responsiveness.
The term of Alex Xu, former Head of the Overseas Sales Center, will conclude on January 30, 2026.
We sincerely thank Alex for his dedication, leadership, and valuable contributions during his time with CDN Lighting.
As he embarks on a new role as a regional partner, we look forward to continuing our collaboration and sharing future growth together.
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3) Domestic Channel Price Adjustment Notice
A price adjustment will be implemented in domestic sales channels starting from
March 1, 2026, mainly in response to sustained increases in key raw material costs
such as copper and aluminum.
Note for overseas partners
Overseas pricing will remain unchanged at this stage.
Considering the longer project cycles in overseas markets, the upcoming Spring Festival holiday period in China,
and the operational challenges of synchronizing price adjustments across different countries and regions,
this approach is intended to provide our international partners with sufficient transition time.
Following the completion of the domestic price adjustment, overseas pricing will be reviewed based on the updated global pricing framework,
with an expected adjustment in Q2 2026.
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4) 2026 Domestic Partner Conference
The CDN Lighting Domestic Partner Conference will be held on:
Date: January 29, 2026
The theme visual is shown above. At this conference, CDN Lighting will outline the strategic direction for 2026, provide market guidance for our partners, and announce new cooperation policies to support sustainable growth in the coming year. The event will also feature the launch of new products and technologies designed to strengthen our market competitiveness and empower our partners with enhanced solutions.
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5) ARC Magazine 2026 Promotion Partnership
CDN Lighting has entered into a promotional partnership with ARC Magazine for 2026, covering six issues throughout the year.
In each issue, we will feature one CDN project case study and one product highlight, strengthening our international brand visibility across the professional lighting community.
We encourage our partners to share high-quality project cases, which may be selected for publication in ARC Magazine.
This initiative provides valuable exposure for both CDN Lighting and our partners in the global market.
If you have a high-quality project case to submit, please contact your regional manager who supports your market,
or send your case materials directly to
marketing-intl@cdn-lighting.com
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6) 2026 Spring Festival Holiday Notice
To facilitate advance planning, we hereby inform you of CDN Lighting’s Spring Festival holiday schedule:
Holiday Period: February 4 – February 24, 2026
Work Resumes: February 25, 2026
Important reminder for partners
Order processing, production, and shipments will be temporarily suspended during the holiday period.
Please note that all shipments will stop from January 31, 2026.
Kindly arrange orders and delivery schedules in advance to avoid delays.
Warm wishes
As the Spring Festival approaches, we sincerely wish you and your family a prosperous, healthy, and joyful new year.
May the Year of the Horse bring success, harmony, and new opportunities to all our partners worldwide.
Normal operations will resume immediately after the holiday. Thank you for your understanding and continued support.
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CDN Lighting
Website: cdnlight.com
Email: sales@cdnlighting.com.cn
Tel: +86-752-533 3256
Address: No. A17, Xianghe West Rd., Dongjiang Ind. Zone, Shuikou, Huizhou, China
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